📅 Event Recap: Price It Right – Because Guessing Isn’t a Strategy
On Tuesday, October 21, 2025, REALTORS® from JLA Realty – Omnia Elevate gathered at Hometown Title in Kingwood, Texas for an exclusive hands-on training: “Price It Right – Because Guessing Isn’t a Strategy.”
Led by Francie Watson, this session helped agents sharpen their skills in one of the most critical parts of the real estate process — pricing a home accurately.
🧭 Training Highlights
During this interactive, live CMA workshop, agents learned how to:
✅ Build a Comparative Market Analysis (CMA) using HAR MLS tools
✅ Identify and select the most relevant comparable properties
✅ Interpret market data with confidence
✅ Present pricing insights to clients in a way that builds trust and authority
Each participant brought their laptop and worked through a real-time pricing scenario, allowing them to immediately apply the strategies discussed.
🍴 Hosted at Hometown Title – Kingwood TX
A big thank-you to Jacob Richardson, Vice President of Fortis, and Kelli Richardson, Business Development with Hometown Title, for graciously hosting our event at their Kingwood office.
Kelli also presented the value-packed tools that Hometown Title offers, including:
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Their mobile app for on-the-go productivity
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A powerful farming tool to help agents identify new listing opportunities
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Custom print services that make marketing listings easier than ever
Their partnership brought tremendous value to our agents and showcased how aligned service partners can help REALTORS® deliver exceptional client experiences.
💡 About JLA Realty – Omnia Elevate
JLA Realty – Omnia Elevate is more than a real estate organization — it’s a movement built around collaboration, coaching, and growth. With 30+ agents across Texas, we empower REALTORS® through:
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Professional training and workshops like “Price It Right”
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Weekly masterminds and accountability calls
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Broker and peer support that goes beyond the basics
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Marketing resources that help agents stand out and win listings
Our motto says it best:
Rise Higher. Achieve More. Together.
🚀 Ready to Elevate Your Real Estate Career?
If you’re a Texas REALTOR® looking for a brokerage that provides hands-on training, business development support, and a culture of growth, we’d love to connect with you.
👉 Fill out the confidential form below to schedule a private conversation with Jeremy Williams, Team Leader of JLA Realty – Omnia Elevate, and discover how you can elevate your business today.
I have an interest in learning more about joining JLA Realty
Fill out the form below, and a member of our team will reach out to answer your questions and give you a personalized overview of how JLA Realty could be the perfect next step in your real estate journey.