Behind the Screens: How JLA Realty – Omnia Elevate Is Teaching REALTORS® to Actually Generate Leads With Facebook Ads
In-Person Facebook Ads Training | December 11, 2025
Yesterday, December 11, 2025, several members of JLA Realty – Omnia Elevate gathered for an in-person, hands-on training focused on one of the most misunderstood—but powerful—tools in real estate today: Facebook advertising for lead generation.
This wasn’t a high-level overview.
This wasn’t theory.
And it definitely wasn’t “smoke and mirrors.”
This was a step-by-step, real-world training on how to correctly build, launch, and manage Facebook ads that actually generate leads—and what to do after the lead comes in.
The class was led by Robby Almogabar, Director of The Almogabar Team, brokered by JLA Realty and powered by Omnia Elevate—a REALTOR® with over 20 years of experience and a proven track record of using digital advertising to consistently drive business.
From Idea to Execution: How the Training Was Structured
One of the biggest challenges REALTORS® face with Facebook ads is knowing where to start—and even more importantly, knowing how all the pieces work together.
During this training, Robby walked Omnia Elevate members through the entire process, start to finish:
-
How to structure ad creative that stops the scroll
-
What actually works for headlines and primary text
-
How to align the ad with a clear consumer offer
-
How to properly configure the lead form
-
And how to avoid common mistakes that waste ad spend
This wasn’t a presentation filled with buzzwords.
It was a working session where agents could see exactly how successful ads are built.
The Missing Piece Most Trainings Never Show: Automation & Follow-Up
Where most Facebook ad trainings stop is where this one went deeper.
Robby didn’t just show how to generate a lead—he showed what happens after the consumer clicks submit.
Agents were trained on how to:
-
Build an automated responder inside BoldTrail
-
Instantly engage leads while interest is highest
-
Create consistency in follow-up without sounding robotic
-
Set themselves up to convert leads into conversations
This is the part that separates REALTORS® who “run ads” from REALTORS® who build systems.
This Is What “Doing It Together” Looks Like
One of the core values of JLA Realty – Omnia Elevate is that we don’t just learn—we implement.
Trainings like this reflect the culture we are building:
-
Learning side-by-side
-
Sharing what works
-
Pulling back the curtain
-
And helping each other grow, not compete
When agents win, the organization wins—and most importantly, clients win.
If You’re Not Receiving This Level of Training, We Should Talk
If you’re a REALTOR® reading this and realizing that your current brokerage:
-
Teaches concepts but not execution
-
Shares ideas but not systems
-
Avoids showing real numbers and real workflows
Then it may be time for a different conversation.
At JLA Realty – Omnia Elevate, we believe in:
-
No smoke and mirrors
-
No surface-level education
-
No holding back
Instead, we focus on real skills, real systems, and real growth.
If you want to do more in your business in 2026—and you’re ready to be shown how, not just told—we need to talk.
👉 Complete the form below, and a member of our leadership team will reach out to start that conversation.
Written by:
Jeremy Williams
Founder, JLA Realty – Omnia Elevate
REALTOR® | Coach | Industry Leader
I have an interest in learning more about joining JLA Realty
Fill out the form below, and a member of our team will reach out to answer your questions and give you a personalized overview of how JLA Realty could be the perfect next step in your real estate journey.