JLA Realty- Omnia Elevate Training: Elevating Your Real Estate Career
Mastering Follow-Up for Real Estate Agents | Turn Leads Into Clients
Mastering Follow-Up: Turning Leads Into Clients
Why Follow-Up Is the Key to Real Estate Success
Leads are important—but without follow-up, they’re worthless. Studies show that most real estate leads require 6–8 touches before they’re ready to make a decision. Yet many agents stop after just one or two attempts.
The truth? Agents don’t lose business because they can’t generate leads—they lose it because they don’t follow up consistently. Mastering your follow-up is the difference between chasing business and creating loyal, repeat clients.
The Role of a CRM in Real Estate Follow-Up
A CRM (Customer Relationship Management system) is your best friend when it comes to follow-up. It ensures that no lead falls through the cracks and that every contact is nurtured over time.
What a CRM Can Do for You:
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Store all client information in one place.
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Track conversations, appointments, and tasks.
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Automate reminders for calls, texts, or emails.
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Segment leads by timeline (hot, warm, cold).
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Create automated drip campaigns for long-term nurture.
Pro Tip: Tools like BoldTrail (formerly kvCORE) or other CRM platforms help you build a consistent follow-up routine without relying on memory.
Adding Personalized Touches That Stand Out
Technology is powerful—but real estate is still a people business. Personalized touches build trust and make clients feel valued.
Ways to Personalize Your Follow-Up:
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Handwritten thank-you notes after a meeting or showing.
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Birthday or home anniversary cards.
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Sending a quick video message instead of a plain text.
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Sharing articles or neighborhood updates specific to their interests.
Remember: People may forget what you say, but they won’t forget how you made them feel.
Creating a Follow-Up System That Works
A successful follow-up plan includes multiple touchpoints over time—not just one-and-done communication.
Example 10-Day Follow-Up Plan for New Leads:
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Day 1: Immediate call + follow-up email.
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Day 2: Quick text to check availability and interest.
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Day 4: Share a market update or property link.
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Day 7: Call again—offer value, not just “checking in.”
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Day 10: Add to long-term nurture campaign (weekly/monthly emails).
Long-Term Follow-Up:
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Weekly: Market updates or new listing alerts.
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Monthly: Personalized email/video check-ins.
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Quarterly: Call or text to maintain personal connection.
Consistency is key—most agents give up too soon, leaving the door wide open for another agent to step in.
The Power of Automation + Human Interaction
Automation saves time, but balance it with genuine interaction. A drip email campaign can keep your name in front of leads, but mixing in calls, texts, and personal notes is what converts them into loyal clients.
Think of automation as the foundation, and personalization as the glue that makes it stick.
Building Clients for Life
Follow-up doesn’t end at closing. The best agents turn one transaction into a lifetime of referrals.
Post-closing follow-up ideas:
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Housewarming gift with a handwritten card.
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Annual CMA (Comparative Market Analysis) for their home.
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Invitations to client appreciation events.
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Check-ins during major life events (new baby, retirement, etc.).
When you stay connected, clients will never forget who helped them buy or sell—and they’ll send their friends and family your way.
Final Thoughts
Mastering follow-up is one of the most powerful skills a real estate agent can develop. By using a CRM, adding personalized touches, and building consistent systems, you’ll stand out from the competition and turn prospects into lifelong clients.
If you’re a real estate agent in Texas looking for guidance on building effective follow-up systems, connect with the Red Hawk Property Team powered by JLA Realty. We’ll help you put proven strategies in place so your leads don’t just sit in a database—they turn into closings.
I have an interest in learning more about joining JLA Realty
Fill out the form below, and a member of our team will reach out to answer your questions and give you a personalized overview of how JLA Realty could be the perfect next step in your real estate journey.
Building a Consistent Lead Generation System for Real Estate Agents
Building a Consistent Lead Generation System for Real Estate Agents
Why Consistency in Lead Generation Matters
In real estate, leads are the lifeblood of your business. Without them, there are no appointments, contracts, or closings. Yet too many agents treat lead generation like a one-time activity instead of a daily business habit.
The truth is simple: random efforts create random results. If you want predictable income, you need a predictable system that generates new opportunities every week.
Step 1: Start with Your Sphere of Influence (SOI)
Your Sphere of Influence (SOI) includes friends, family, past clients, neighbors, and colleagues. These people already know, like, and trust you—making them your best (and lowest-cost) source of business.
Ways to generate leads from your SOI:
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Call or text 5–10 people daily just to check in.
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Send a monthly market update email.
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Host client appreciation events or neighborhood meetups.
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Share your wins and listings on social media so your SOI sees you’re active.
Consistency Tip: Block time weekly to nurture your SOI. The more visible you are, the more likely they’ll send you referrals when someone mentions buying or selling.
Step 2: Leverage Social Media for Daily Visibility
Social media is your digital farming ground. It allows you to stay in front of hundreds (even thousands) of potential clients without leaving your office.
Best practices:
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Post consistently (3–5 times per week minimum).
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Use a mix of personal and professional content—people hire people, not logos.
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Create short videos showcasing tips, listings, and behind-the-scenes insights.
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Engage with your audience by commenting and messaging—not just posting.
Consistency Tip: Schedule content in advance so you never miss a posting day.
Step 3: Make Open Houses a Lead Goldmine
Open houses are more than just property showcases—they’re lead magnets.
Maximize results by:
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Holding open houses every week, not just when convenient.
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Using signage, social media ads, and email blasts to drive traffic.
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Collecting every visitor’s information and following up within 24 hours.
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Treating each open house as a chance to meet future buyers and sellers—not just to sell that one property.
Consistency Tip: Create a branded, repeatable open house process you can apply to every listing.
Step 4: Build a Referral Network
Referrals are one of the most powerful forms of lead generation. They come pre-qualified and with built-in trust.
Ways to generate more referrals:
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Ask your SOI directly: “Who do you know that’s thinking of moving in the next 6–12 months?”
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Build relationships with lenders, inspectors, contractors, and other professionals who can refer you.
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Stay top-of-mind with past clients through pop-bys, holiday cards, or quarterly check-ins.
Consistency Tip: Make “asking for referrals” a natural part of your client interactions.
Step 5: Use Online Platforms to Expand Your Reach
Online platforms help you grow beyond your immediate network. These tools can automate and scale your lead generation.
Top options include:
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Zillow, Realtor.com, HAR.com – for buyer/seller inquiries.
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Google Business Profile – to show up in local searches.
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BoldTrail (formerly kvCORE) – for CRM + automated lead capture.
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Facebook/Instagram Ads – to target homeowners in specific neighborhoods.
Consistency Tip: Don’t dabble—pick 1–2 online sources and commit to running campaigns long-term, tracking ROI as you go.
The Key: Systems Beat Motivation
Many agents start strong with lead generation but quickly fall off. That’s because they rely on motivation instead of systems.
A consistent system includes:
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Daily time blocking for prospecting.
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A CRM to track and follow up with leads.
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Scripts and templates to make outreach easier.
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Accountability (a coach, mentor, or team) to keep you on track.
Final Thoughts
Building a consistent lead generation system isn’t about doing everything at once. It’s about committing to a few key activities—SOI, social media, open houses, referrals, and online platforms—and doing them over and over until the results compound.
If you’re a real estate agent in Texas who wants to sharpen your lead generation and build a predictable business, connect with the Red Hawk Property Team powered by JLA Realty. We’ll help you put the right systems in place so your business grows month after month.
I have an interest in learning more about joining JLA Realty
Fill out the form below, and a member of our team will reach out to answer your questions and give you a personalized overview of how JLA Realty could be the perfect next step in your real estate journey.
Time Management for Real Estate Agents | How to Stay Focused & Productive
Time Management for Real Estate Agents: How to Prioritize, Avoid Distractions, and Focus on What Moves Your Business Forward
Why Time Management Matters for Real Estate Agents
In real estate, your income often directly reflects how well you manage your time. Unlike traditional jobs with set hours and tasks, real estate requires you to juggle multiple priorities—prospecting, showings, paperwork, negotiations, marketing, and client follow-up. Without a solid time management system, it’s easy to feel overwhelmed, stuck, or constantly busy without making real progress.
Successful agents know: time is their most valuable currency. When used wisely, it can mean the difference between surviving and thriving in this business.
The 80/20 Rule: Focus on What Produces Results
One of the most powerful time management principles for agents is the Pareto Principle, or 80/20 Rule. It states that 80% of your results come from 20% of your activities.
For real estate agents, that 20% almost always includes:
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Prospecting and lead generation
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Following up with clients and leads
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Going on appointments
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Negotiating contracts
Everything else—checking emails, tweaking your website, designing flyers—while important, should never replace time spent on income-producing activities.
Pro Tip: Before starting your day, write down your “Top 3” tasks that directly contribute to generating business. Focus on those first.
How to Prioritize Daily Tasks as a Real Estate Agent
Start With a Morning Routine
A consistent start sets the tone for the day. Whether it’s exercise, meditation, journaling, or reviewing goals, avoid rolling out of bed straight into chaos.
Time Block Your Calendar
Block off specific hours for prospecting, showings, client meetings, and administrative work. Treat these blocks as unbreakable appointments with your future success.
Use the “Big Rocks First” Method
Identify the most important tasks (the big rocks) and complete them before tackling smaller, less urgent ones.
Batch Similar Tasks Together
Instead of checking email 15 times a day, set two 20-minute windows to process your inbox. Batch phone calls, social media posts, and paperwork the same way.
Avoiding Distractions in Real Estate
Distractions kill productivity—especially for agents working from home or in flexible schedules.
Here’s how to stay on track:
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Silence Notifications: Put your phone on “Do Not Disturb” during prospecting hours.
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Have a Dedicated Workspace: Even if it’s a corner of your home, set up a space for business only.
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Use Productivity Tools: Apps like Trello, Asana, or even a paper planner can keep you organized.
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Say “No” More Often: Protect your time. Not every networking invite, coffee meeting, or side project is worth it.
The Power of Consistency
Time management isn’t about working longer hours—it’s about working smarter and consistently. Making 10 calls one day and none the next won’t build momentum. But committing to 60–90 minutes of prospecting every single day compounds into appointments, contracts, and closings.
Think of your daily routine as a savings account: every small deposit of focused effort adds up to significant results over time.
Tools and Resources to Help You Stay Organized
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CRM (Customer Relationship Management): Track leads and automate follow-up.
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Calendar Apps (Google/Outlook): For time blocking and reminders.
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Transaction Management Systems: Tools like Lone Wolf Workspace keep contracts and compliance streamlined.
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Coaching or Accountability Partner: Sometimes, the best time management tool is another person holding you accountable.
Final Thoughts
Time management for real estate agents isn’t about being busy—it’s about being intentional. By focusing on income-producing activities, prioritizing your daily tasks, and cutting out distractions, you’ll not only move your business forward but also create more freedom in your life.
If you’re a real estate agent in Texas looking for support, training, and accountability to sharpen your time management skills and grow your business, connect with the Red Hawk Property Team powered by JLA Realty today. We’re here to help you maximize your potential.
I have an interest in learning more about joining JLA Realty
Fill out the form below, and a member of our team will reach out to answer your questions and give you a personalized overview of how JLA Realty could be the perfect next step in your real estate journey.
JLA Realty Training Schedule | Week of August 17th, 2025 – Red Hawk Property Team
JLA Realty Training Schedule | Week of August 17th, 2025
Are you ready to sharpen your real estate skills, gain confidence in your business, and connect with other like-minded professionals? The Red Hawk Property Team powered by JLA Realty is excited to share this week’s training schedule for August 17th, 2025. Each session is designed to help agents stay competitive in today’s fast-moving real estate market while building stronger businesses and delivering higher value to clients.
Whether you’re a new agent looking to build a foundation or an experienced professional ready to level up, there’s something for everyone in this week’s lineup.
Monday, August 18th
🚀 9:00 AM – MAD Call (Mentorship, Accountability, Discipline)
Start the week with energy, clarity, and focus. These calls set the tone for success by providing accountability and mentorship to keep your business on track.
🦅 9:30 AM – Red Hawk Property Team Meeting
Immediately following the MAD Call, our weekly team meeting brings agents together to share wins, overcome challenges, and stay aligned with team and personal goals.
🌟 1:00 PM – SOAR Mastermind with Jeremy Williams
Join an interactive mastermind session led by Jeremy Williams. This collaborative call is all about thinking bigger, finding solutions, and gaining insights from other agents.
Tuesday, August 19th
🏡 10:00 AM – 12:00 PM – Inspection 101 (2 CE Credits)
Held in-person at the JLA Atascocita Office, this TREC-approved course is perfect for agents at any level. Learn the essentials of inspections plus the 3-Phase (New Construction) Inspection process—vital knowledge when representing clients on new builds. Lunch is provided.
Wednesday, August 20th
🔑 9:00 AM – T.H.R.I.V.E. Call with Theresa & Robby Almogabar
Gain inspiration, encouragement, and proven strategies to strengthen your mindset and your business.
💡 10:00 AM – 11:00 AM – How to Use ChatGPT for Marketing (1 CE Credit)
This in-person workshop at the JLA Crosby Office, led by Melody from Realist Drone Services, shows you how to leverage AI tools like ChatGPT to simplify marketing, boost social media, and maintain consistent communication with your sphere.
Thursday, August 21st
📞 9:00 AM – JLA Weekly Call – Real Talk About Real Estate
Each Thursday we take a deep dive into the real estate market, covering contracts, updates, pitfalls to avoid, and best demonstrated practices. A must-attend for agents serious about staying ahead.
Friday, August 22nd
🎓 8:30 AM – 3:00 PM – Boot Camp: Contracts & Forms Training with John Altic
Kick off with registration and breakfast at 8:30 before diving into a full-day workshop led by Broker/Owner John Altic at Harvest Green Event Hall in Richmond, TX. This training covers contracts, forms, and the latest updates every agent must know. Perfect for both new and seasoned REALTORS®.
Why Attend JLA Realty Training?
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Stay Current – Learn the latest contracts, tools, and best practices.
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Earn CE Credits – Several courses offer valuable continuing education hours.
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Build Confidence – Strengthen your skills so you can serve clients at a higher level.
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Collaborate – Network and mastermind with other successful JLA Realty agents.
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Grow Your Business – Apply strategies that directly impact your production.
Final Thoughts
That’s the full training lineup for the week of August 17th, 2025. Mark your calendar, plug in where you can, and commit to investing in yourself and your future success.
👉 If you’re a prospective agent visiting this page and want to learn how you can participate, test out, or attend one of these sessions, connect with us today. We’d love to show you why the Red Hawk Property Team powered by JLA Realty is one of the most supportive, growth-focused environments for real estate professionals in Texas.
I have an interest in learning more about joining JLA Realty
Fill out the form below, and a member of our team will reach out to answer your questions and give you a personalized overview of how JLA Realty could be the perfect next step in your real estate journey.
Corpus Christi Real Estate Contracts Boot Camp | 5 FREE CE Hours | October 3, 2025
Boot Camp – Real Estate Contract Training That Elevates Your Career | 5 Hours FREE CE
Corpus Christi Boot Camp | Texas Real Estate Contracts Training Event – October 3rd, 2025
If you’re a Texas real estate agent looking to master your contracts, serve your clients at a higher level, and earn 5 FREE hours of Continuing Education (CE), the Corpus Christi Real Estate Contracts Boot Camp is the event you can’t afford to miss.
This full-day, in-person training—led by JLA Realty Broker/Owner, John Altic—is designed for both new agents and experienced REALTORS® who want to deepen their contract knowledge, improve client communication, and gain an edge in today’s competitive real estate market.
Event Details
📅 Date: Friday, October 3rd, 2025
🕗 Time: 8:30 AM – 3:00 PM
📍 Location: Rally Credit Union – 2806 Rodd Field Rd, Corpus Christi, TX 78414
🎓 CE Credit: 5 FREE hours (open to all brokerages)
If you’re interested in attending, contact us today to reserve your spot.
What Is the Corpus Christi Boot Camp?
The Real Estate Contracts Boot Camp is more than just another training—it’s a career-elevating experience. You’ll spend the day breaking down the 1–4 Family Residential Contract, the Residential Listing Agreement, and the supporting documents you use in every transaction.
Instead of rushing through contracts like most trainings, Boot Camp dives deep into:
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✅ What each blank means and why it matters
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✅ How to explain every section clearly to buyers and sellers
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✅ Best practices to protect your client’s best interests
You’ll walk away with the knowledge, confidence, and communication skills to stand out as a trusted, professional REALTOR®.
What You’ll Walk Away With
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📚 Expert instruction from Broker, John Altic
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🗂 Printed contract binder for notes and future reference
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🔍 Step-by-step walkthroughs of contracts and forms
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🗣 Client communication tips to build trust and confidence
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🎓 5 FREE CE hours to boost your education credits
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💼 A stronger skill set to close deals with clarity and professionalism
Who Should Attend?
This event is perfect for:
🏠 New agents building a strong foundation in contracts
🧠 Experienced agents looking to sharpen their skills
🤝 Agents from all brokerages—Boot Camp is open to everyone
🎯 Professionals who want to increase closing success and client satisfaction
What Makes This Event Unique?
Most trainings touch on contracts for a few minutes. Boot Camp dedicates the entire day to them. You’ll leave with more than just a binder—you’ll leave with the confidence to navigate any transaction and clearly communicate the process to your clients.
As one past attendee shared:
“This event completely changed how I talk about contracts. My clients trust me more, and I feel like a true professional.”
Sponsors Who Make This Possible
A special thanks to our generous sponsors:
Rachel Pierce – Capital Title
📍 4838 Holly RD, Suite 100, Corpus Christi, TX 78411
📞 505-412-7092 | 📧 rpierce@ctot.com
Rachel Pruneda – Fidelity National Home Warranty
📞 361-292-5504 | 📧 rachel.pruneda@fnf.com
Ruben Bonilla – Farmers Insurance Agent
📍 2727 Morgan Avenue, STE 300, Corpus Christi, TX 78405
📞 361-881-1033 | 📧 rbonilla@farmersagent.com
Christina Luna – Neighborhood Loans
📍 5656 S. Staples St., Suite 108, Corpus Christi, TX 78411
📞 214-566-6313 | 📧 cluna@neighborhoodloans.com
Ready to Secure Your Spot?
Seats are limited to 50 agents—and they fill up fast. If you’re ready to:
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Master the contracts that drive your business
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Improve client communication and trust
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Earn 5 FREE hours of CE credit
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Gain insider tips from one of Texas’ most respected brokers
📲 Contact us today to reserve your seat at the Corpus Christi Real Estate Contracts Boot Camp.
I have an interest in learning more about joining JLA Realty
Fill out the form below, and a member of our team will reach out to answer your questions and give you a personalized overview of how JLA Realty could be the perfect next step in your real estate journey.
JLA Realty Training – August 10, 2025 Weekly Schedule | Real Estate Agent Growth & Education
JLA Realty Training Opportunities – Week of August 10th, 2025
At JLA Realty, we believe Learning is Earning—and that’s why we prioritize agent development through weekly training, collaboration, and real-world application. Whether you’re fine-tuning your mindset, streamlining your systems, or setting new goals, our training opportunities are designed to help you thrive at every level of your business.
Here’s a look at what’s happening the week of August 10th, 2025 across JLA Realty:
🧠 MAD Weekly Kick Off Call
📅 Monday, August 11th, 2025
⏰ 9:00 AM – 9:30 AM
Start your week strong with the MAD (Mentorship, Accountability, Discipline) Call led by Broker/Owner John Altic. This quick-hit 30-minute session focuses on the mindset, systems, and activities that drive success in both business and life. You’ll hear real strategies from high-performing agents and leave with clarity, direction, and motivation to win the week.
🧰 Workspace (BackAgent) Training
📅 Tuesday, August 12th, 2025
⏰ 10:00 AM – 11:00 AM
📍 JLA Bryan/College Station Office – 4343 Carter Creek Pkwy, Bryan, TX 77802
Get hands-on with Workspace (formerly BackAgent), the all-in-one platform that keeps JLA Realty agents organized and efficient. Led by Amanda Seidel, this training will walk you through best practices for managing transactions, accessing marketing materials, registering for classes, and more. Perfect for both new agents and those needing a refresh, this session will save you time and help streamline your workflow.
📚 Thrive Training with The Almogabar Team
📅 Wednesday, August 13th, 2025
⏰ 9:00 AM – 9:45 AM
Start your Wednesday with Thrive, a powerful training session led by Robby and Theresa Almogabar of The Almogabar Team. Focused on the pillars of Target, Hustle, Reach, Invest, Verify, and Execute, Thrive is designed to help agents build structure, develop habits, and take intentional action toward their goals. With real-world examples and tactical strategies, this training gives you the roadmap to consistent growth.
📚 Back to School Kick-Off Meeting
📅 Wednesday, August 13th, 2025
⏰ 10:00 AM – 11:00 AM
📍 JLA Crosby Office – 6500 FM 2100 Ste. 230, Crosby, TX 77532
Back to School, Back to Business. Krista Lee hosts this energizing kickoff meeting focused on Q3 and Q4 business planning, goal setting, and training feedback. It’s your chance to reflect on what’s working, brainstorm new class ideas, and get re-inspired to finish 2025 strong. No pop quizzes—just great conversation, planning, and positive momentum as we enter the busiest season of the year.
🎙️ JLA Weekly Call – Real Talk About Real Estate
📅 Thursday, August 14th, 2025
⏰ 9:00 AM – 10:00 AM
Every Thursday, join us for Real Talk About Real Estate, a no-fluff, real-time conversation on what’s actually happening in the Texas real estate market. This weekly call dives deep into contracts, legal updates, market shifts, common pitfalls, and proven strategies agents are using to succeed. If you’re looking to stay sharp, ask questions, and grow through collaboration, this is a must-attend session.
Want Access to This Level of Training?
At JLA Realty, you’re never left to figure it all out on your own. If you’re ready to align with a brokerage that invests in your professional growth through weekly training, leadership support, and a powerful community—you’re in the right place.
Contact us today to learn more about joining the movement.
I have an interest in learning more about joining JLA Realty
Fill out the form below, and a member of our team will reach out to answer your questions and give you a personalized overview of how JLA Realty could be the perfect next step in your real estate journey.
JLA Realty Agent Training – August 4, 2025 | Red Hawk Property Team Weekly Schedule
JLA Realty Training Opportunities – Week of August 4, 2025
If you’re a REALTOR® affiliated with the Red Hawk Property Team powered by JLA Realty, you have access to some of the most valuable training opportunities available in Texas real estate. Whether you’re looking to sharpen your skills, expand your network, or grow your business, there’s something for everyone this week.
Here’s the weekly roundup of JLA Realty training events happening the week of August 4th, 2025.
🧠 Monday, August 4th
M.A.D. Weekly Kickoff Call
Time: 9:00 AM – 9:30 AM CST
Details: Start your week strong with Mentorship, Accountability, and Discipline. Led by JLA Realty Broker/Owner John Altic, this call is designed to motivate and align your mindset for the week ahead.
Reminder: Always verify Zoom links through Lone Wolf Workspace (BackAgent).
Red Hawk Property Team Weekly Meeting
Time: Immediately following the M.A.D. Call
Details: Led by Jeremy Williams, this team-exclusive meeting includes business updates, agent wins, and motivation to move your business forward.
SOAR Mastermind: Leveraging JLA Realty’s 1,400-Agent Network
Time: 1:00 PM CST
Details: Join Jeremy Williams to learn how to build your real estate business through referrals and connections within JLA Realty’s powerful statewide network.
🏡 Tuesday, August 5th
USDA & Renovation Loans Training
Time: 10:00 AM – 12:00 PM
Location: In-person at JLA Realty Atascocita Office
Host: Abby Meche
Details: Learn how USDA and renovation loans can help buyers qualify and open up new closing opportunities.
Bonus: Lunch provided and CE credit included.
Register via Lone Wolf Workspace (BackAgent)
🌟 Wednesday, August 6th
THRIVE Training with Theresa and Robby Almogabar
Time: 9:00 AM CST
Details: We’re launching THRIVE, a brand-new weekly call focused on helping agents grow with focus and intention.
Each week, a new concept from the THRIVE framework will be explored:
T – Target | H – Hustle | R – Reach | I – Invest | V – Verify | E – Execute
This week: T = Target
Learn how to advertise with purpose and ditch zombie marketing. Real-world strategies from the Almogabar Team that are driving real results.
🎯 Thursday, August 7th
Real Talk About Real Estate – Weekly Call
Time: 9:00 AM – 10:00 AM CST
Host: John Altic
Details: From contracts to compliance, pitfalls to power moves—this weekly session dives into the topics that help you navigate and dominate the market.
Reminder: Always verify Zoom links through Lone Wolf Workspace (BackAgent).
ZipForms Training: Creating Templates
Time: 10:30 AM – 12:30 PM
Location: In-person at Dayton Office
Instructor: Teri Meyer | Hosted by Tammy Pratka
Details: Discover how to create templates, use e-signatures, and streamline your contract process using ZipForms. A must for anyone looking to improve their transaction management.
Register via Lone Wolf Workspace (BackAgent)
🚀 Want to Attend?
If you’re part of JLA Realty and want to attend one or more of these sessions, make sure to register or join via the appropriate Zoom links or in-person offices.
If you’re not yet part of the Red Hawk Property Team but want a behind-the-scenes look at what we’re building—fill out the contact form below to request guest access to one of our calls. This is your opportunity to test-drive what makes our organization one of the fastest-growing teams at JLA Realty.
We’ll see you in training—and remember, keep learning, keep growing, and keep soaring!
I have an interest in learning more about joining JLA Realty
Fill out the form below, and a member of our team will reach out to answer your questions and give you a personalized overview of how JLA Realty could be the perfect next step in your real estate journey.
JLA Realty Training Schedule for June 15–21, 2025 | Real Estate Agent Events in Texas
🔥 JLA Realty Trainings This Week | June 15–21, 2025 🔥
If you’re a real estate professional in Texas looking to sharpen your skills, connect with fellow agents, and gain real-world strategies, don’t miss this week’s powerful lineup of JLA Realty training events. From virtual masterminds to in-person creative meetups, these sessions are designed to help agents grow personally and professionally.
✅ Monday, June 16 – Kickstart Your Week with Momentum
🧠 MAD Weekly Kickoff Call | 9:00–9:30 AM CST
Start your week with intentionality on the MAD Call—Mentorship, Accountability, and Discipline. This high-impact 30-minute Zoom call helps agents refocus their energy on business-building activities that actually move the needle.
🔗 Join Zoom: https://zoom.us/j/97785838218
Meeting ID: 977 8583 8218
🎬 The Agent Edit – Content Creation Meet-Up | 9:00 AM–12:00 PM
📍 JLA Crosby | 6500 FM 2100, Ste 230, Crosby, TX
Join a collaborative environment built for real estate agents to brainstorm, film, and edit engaging social media content. Whether you’re new to content or a seasoned creator, this weekly session is perfect for learning and standing out in today’s digital market.
What to Bring: Laptop, phone, creativity, and your best ideas. Agents helping agents create great content—that’s the goal.
🚀 SOAR Mastermind: Goals with Standards | 1:00–2:00 PM CST
This week’s SOAR Mastermind dives deep into the difference between setting goals and living by standards. Perfect for agents who are ready to raise the bar on their expectations and business outcomes.
🔗 Join Zoom: https://us02web.zoom.us/j/82292029808
✅ Tuesday, June 17 – Push Yourself with 75 Hard for Real Estate
💪 75 Hard for Real Estate | 10:00 AM–12:00 PM
📍 JLA Friendswood | 331 W Parkwood Ave, Friendswood, TX
Learn how the powerful principles behind Andy Frisella’s “75 Hard” have been adapted specifically for real estate professionals seeking daily consistency, mental toughness, and unstoppable momentum.
This session will cover:
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How to build discipline in lead generation, follow-up, and prospecting
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Real estate-specific accountability strategies
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Stories from agents who’ve transformed their business through consistency
Don’t miss this transformative training hosted by industry expert Danny Frank.
✅ Thursday, June 19 – Real Estate Strategy + Community Connection
💼 JLA Weekly Call – Real Talk About Real Estate | 9:00–10:00 AM CST
Jump on this weekly Zoom call to explore market conditions, contracts, lead generation tactics, and more. If you’re looking for guidance and actionable insight, this is where the real conversations happen.
🔗 Join Zoom: https://zoom.us/j/97509679227
Meeting ID: 975 0967 9227
☕ Coffee & Community – NEW LOCATION! | 10:00–11:30 AM
📍 First Cup Coffee Co. | 26403 Oak Ridge Dr, Spring, TX 77380
Hosted by Paul Compton, this relaxed in-person gathering is ideal for agents who want real-time support and feedback on business and marketing challenges. Whether you’re troubleshooting your systems or looking for fresh ideas, you’ll find inspiration—and good coffee—here.
👊 Why JLA Realty Agents Plug Into Training Every Week
Training isn’t just a “nice-to-have”—it’s a competitive advantage. Each of these events helps JLA Realty agents:
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Build consistency in income-producing activities
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Expand their knowledge of the real estate industry
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Collaborate with fellow professionals
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Stay aligned with market shifts and business trends
📅 Mark your calendar, show up, and grow your business.
If you’re an agent seeking support, community, and powerful strategies to win in today’s market, JLA Realty offers the tools to help you thrive.
Want to learn more about joining JLA Realty or the Red Hawk Property Team?
📲 Contact Jeremy Williams at 281-387-7689 or jeremy@redhawkpropertyteam.com to schedule a confidential conversation.
Top 5 July 4th Real Estate Marketing Ideas for Agents in 2025
Creative July 4th Real Estate Marketing Ideas to Stand Out This Independence Day
As the fireworks light up the summer sky and communities come together to celebrate Independence Day, real estate agents have a golden opportunity to strengthen their brand and connect with local audiences. July 4th isn’t just a national holiday—it’s also the perfect chance to infuse your marketing efforts with creativity, community spirit, and a spark of patriotism.
In this blog post, I’m sharing 5 July 4th real estate marketing ideas you can implement to make a lasting impression. As Jeremy Williams, Team Leader of the Red Hawk Property Team powered by JLA Realty and the Owner/Head Coach of Red Hawk Coaching, I’m committed to helping real estate professionals like you elevate your business—whether through engaging content, community connections, or smart strategies.
Let’s dive into these fresh marketing ideas—plus see some visual examples you can replicate to boost your July 4th presence!
1. Host a Patriotic Photo Contest
Engage Your Community and Build Brand Awareness
One of the best ways to build connections and boost your brand is to host a July 4th photo contest. This taps into people’s love for sharing personal experiences and photos, while giving you a reason to engage with your audience.
Here’s how to do it:
- ✅ Invite your followers to submit photos that capture their July 4th celebrations—barbecues, fireworks, patriotic outfits, and more.
- ✅ Create a dedicated post or landing page where people can upload their entries.
- ✅ Offer a prize, such as a local restaurant gift card or a July 4th-themed gift basket, to increase participation.
- ✅ Promote the contest through social media and email newsletters, using hashtags like #July4thPhotoContest or #StarsAndStripesContest to generate buzz.
Pro Tip: Include your branding on contest graphics or watermarks on photos to ensure your name is tied to the fun.
2. Organize a Local July 4th Event or Pop-Up
Be the Agent Who Brings the Community Together
July 4th is all about community, and there’s no better way to showcase your dedication as an agent than by hosting an event or pop-up. This not only aligns with the holiday but also positions you as a trusted local expert who cares about the people and neighborhood.
Ideas for Your Local Event:
- ✅ Patriotic Picnic: Partner with a local park or venue to host a family-friendly picnic with music, games, and small giveaways like American flags or branded fans.
- ✅ Pop-Up Tent: Set up a branded tent at a local parade, fireworks show, or farmers market. Offer free water bottles, sunscreen, or July 4th swag to create goodwill and start conversations.
- ✅ Neighborhood Parade Participation: If your area has a parade, join in! Decorate a golf cart or truck with your real estate signs, flags, and festive décor to make a memorable impression.
CTA: As a real estate professional, you’re not just selling homes—you’re selling a lifestyle and community. This July 4th, take that to the next level by being the face of local celebration.
3. Create a July 4th Real Estate Market Update
Leverage Seasonal Interest to Showcase Your Expertise
July 4th marks the peak of summer, and many people are thinking about moving, investing, or refinancing. Use this time to provide valuable information about the real estate market while tying in the holiday theme.
How to Create an Engaging July 4th Market Update:
- ✅ Record a video sharing current market stats—home inventory, average home prices, mortgage rates—along with a quick July 4th greeting.
- ✅ Write a blog post or newsletter with insights about why summer is a great time to buy or sell.
- ✅ Use patriotic visuals in your video thumbnail or blog header (think fireworks overlays or red, white, and blue infographics).
CTA: End your market update by inviting people to reach out for a complimentary home valuation or to discuss their real estate goals this summer.
4. Offer a July 4th Giveaway on Social Media
Spark Engagement and Brand Loyalty
Giveaways are a proven way to boost your visibility and engagement, and July 4th is a perfect time to create one that’s holiday-themed and exciting.
Steps to Launch a Successful July 4th Giveaway:
- ✅ Choose a prize that resonates locally—like a barbecue essentials kit, a local restaurant gift card, or even a patriotic home décor item.
- ✅ Use a clear call to action: “Like this post, follow my page, and tag a friend who loves July 4th!”
- ✅ Incorporate your real estate branding—logo overlays, hashtags like #RedHawkPropertyTeamJuly4th, and even a short note about your services.
- ✅ Set a deadline so people act quickly, and announce the winner in a festive way.
CTA: This not only grows your social media following but also reminds people that you’re an active, engaged local expert.
5. Share July 4th-Themed Home Décor and Curb Appeal Tips
Offer Value with a Seasonal Twist
Finally, share practical home tips that homeowners can use to make their property shine—both for the holiday and for potential buyers!
Ideas for Content:
- ✅ Curb Appeal Tips: Share how homeowners can add red, white, and blue planters, festive wreaths, or patriotic porch décor to boost their home’s summer curb appeal.
- ✅ Safety Reminders: Include reminders about safe grilling and firework use—adding helpful, timely value.
- ✅ Highlight Listings: If you’re actively selling, feature listings that already have a perfect summer vibe or great entertaining spaces for July 4th parties.
Wrapping It All Up: Bring Your Brand and Community Together
These 5 July 4th real estate marketing ideas are more than just seasonal gimmicks—they’re ways to:
- 🔹 Build trust and engagement with your community
- 🔹 Showcase your expertise and local presence
- 🔹 Leverage the power of a holiday to keep your brand front and center
Why This Matters:
As a real estate agent, your success isn’t just about transactions—it’s about relationships and community. Every holiday is a chance to reinforce your presence, highlight your local knowledge, and show that you’re more than just a salesperson—you’re a trusted resource and community partner.
CTA: Ready to Take Your Marketing to the Next Level?
These are just a few of the ideas that I share with the agents I coach and those on my team. If you want to dig deeper and unlock your true potential, I’m here to help.
As Jeremy Williams, Team Leader of the Red Hawk Property Team powered by JLA Realty and Owner/Head Coach of Red Hawk Coaching, I provide coaching and consulting that empowers real estate agents to build thriving businesses.
- 👉 Join my team to receive personalized support and exclusive marketing insights.
- 👉 Or schedule a confidential coaching session to see how you can amplify your success—this July 4th and all year long.
Let’s spark some fireworks in your business this summer—reach out to me today!
How to Calculate Your Real Estate Business Goals in Texas: A Step-by-Step Guide
How to Calculate Your Real Estate Business Goals in Texas
As a real estate agent in Texas, understanding your business goals is crucial to long-term success. Without clear goals, it’s like driving a car without a destination—you might keep moving, but you’ll never get anywhere specific. In this blog post, I’ll walk you through a detailed, step-by-step method to calculate your business goals and set yourself up for success. Plus, I’ll share a simple yet powerful script to help you leverage your goals when talking to your sphere of influence (SOI). If you want personalized guidance, I’m here to help as a business coach or by welcoming you to my team, where coaching and consulting are included at no extra cost.
Why Calculating Your Business Goals is Essential
Goal setting in real estate isn’t just about ambition—it’s about defining a clear path to your income and lifestyle targets. When you know how much you want to earn, you can back into the actions and numbers you need to hit. It removes guesswork and brings focus to your daily activities.
The Importance of Operating Expenses
Many agents overlook the cost of doing business. Operating expenses typically run about 30% of your gross commission income (GCI). These expenses include your broker’s cap, lead generation, marketing, licensing fees, and other essentials to keep your business running smoothly. If you’re not investing in your business, it’s like driving a car without gas—you’ll get by until you stall out.
Step 1: Determine Your NET Income Goal
Let’s start by setting a clear goal. In this example, let’s say you want to NET $100,000 in the next 12 months. This is the income you’ll take home after covering your operating expenses.
Step 2: Calculate Your Gross Commission Income (GCI)
To calculate your GCI, you need to factor in your operating expenses. Since these expenses usually represent 30% of your GCI, your NET is 70% of your GCI.
The formula is: NET Income / 0.7 = GCI
For our example:
$100,000 / 0.7 = $142,857 (GCI)
Your GCI must be approximately $142,857 to NET $100,000 after accounting for your operating expenses.
Step 3: Calculate Your Operating Expenses
Your operating expenses are 30% of your GCI.
GCI x 0.3 = Operating Expenses
For this example:
$142,857 x 0.3 = $42,857
So, to NET $100,000, you’ll need to budget $42,857 to keep your business running.
Step 4: Determine Your Closed Sales Volume
The next step is to figure out how much real estate you need to sell to reach your GCI goal. Let’s assume your average commission is 3% of the transaction.
GCI / 0.03 = Closed Sales Volume
For this example:
$142,857 / 0.03 = $4,761,904
You’ll need to close $4,761,904 in total sales volume to meet your GCI target.
Step 5: Calculate How Many Units You Need to Close
Finally, divide your total sales volume by your average sales price to determine the number of homes you need to close.
For this example, let’s assume an average sales price of $350,000.
Closed Sales Volume / Average Sales Price = Units Closed
$4,761,904 / $350,000 = 13.6
Since you can’t close a fraction of a home, round up to 14. So, you’ll need to close 14 homes to NET $100,000.
Summary of the Math
- ✅ NET Income: $100,000
- ✅ Operating Expenses (30%): $42,857
- ✅ GCI: $142,857
- ✅ Closed Sales Volume: $4,761,904
- ✅ Average Sales Price: $350,000
- ✅ Units Closed: 14
The Impact of Discounting Your Commission
Many agents consider discounting their commission to “win” more deals. But let’s see how that affects your goals. If you drop your commission from 3% to 2.5%, here’s the new math:
GCI / 0.025 = Closed Sales Volume
$142,857 / 0.025 = $5,714,280
$5,714,280 / $350,000 = 16.3 units (round up to 17)
By discounting your commission to 2.5%, you’d need to close 17 homes instead of 14. That’s three more transactions—more work, more expenses, and more stress. Protect your commission!
Using Your Goals to Power Your SOI Conversations
Once you’ve set your business goal, share it with your SOI to generate referrals and accountability. Here’s a proven script:
A Proven Script to Share Your Goal
You:
“Hey, it’s Jeremy with JLA Realty.” (Pause for them to respond.)
You:
“Today is a quick business call. I want to share with those I know, love, and trust my business goal this year. Do you have a couple of minutes for me to share that with you?” (Pause for response.)
You:
“My goal in the next 12 months is to help 14 families realize the American Dream of homeownership, whether buying a home, selling a home, or investing in real estate. Do you know of someone I can help to reach that goal?” (Pause.)
✅ If they know someone, get contact info and permission to follow up.
✅ If they don’t know someone:
“Great. Thank you for thinking about me. If you do come across someone thinking about buying or selling a home, can I count on you to keep me in mind?” (Pause.)
✅ End with:
“Thank you. While we’re talking about real estate, what are your plans? Right now is a great time to buy or sell in Texas.” (Pause and listen!)
Tips for Success: Consistency & Mindset
- ✅ Do the Math First: Before calling anyone, know your goals and be confident in them.
- ✅ Consistency is Key: Make these calls regularly. The more you share your goals, the more people will think of you when real estate comes up.
- ✅ Keep It Relational: Don’t sound robotic—be genuine. You’re sharing your goals with people you trust and care about.
- ✅ Track Your Progress: Keep a spreadsheet or CRM updated with the number of units closed, referrals received, and conversations had.
Common Pitfalls to Avoid
- ❌ Not Knowing Your Numbers: Don’t guess. Doing the math keeps you realistic and focused.
- ❌ Ignoring Expenses: You must budget for lead generation, marketing, and transaction costs to thrive.
- ❌ Falling for the Discount Trap: Protect your value by explaining your worth and delivering exceptional service.
- ❌ Being Inconsistent: Sporadic calls and messages won’t build momentum. Consistency is everything.
How I Can Help You Succeed
If you’re reading this and feeling unsure about your goals or how to implement them, I’d love to help. As a business coach, I’ve worked with agents across Texas to create real, actionable plans that produce results. When you join my team, you get my coaching and consulting services at no additional cost. My goal is to help you build a business that supports your life and creates financial security for your family.
Ready to Take Action?
Whether you’re a solo agent or thinking about joining a supportive team environment, you don’t have to figure it out alone. Let’s connect:
- ✅ Schedule a confidential coaching call – We’ll talk about where you are now and where you want to be.
- ✅ Join my team – Gain access to coaching, consulting, and a community of like-minded professionals at no extra cost.
Final Thoughts: Set Your Sights High
Remember, you’re the driver of your business. Set your goals, do the math, and take consistent action. When you know exactly what you’re working toward, the path becomes clear—and your confidence grows.
👉 Ready to calculate your goals and start crushing them? Contact me today to learn more about coaching or joining my team. Let’s make your next 12 months the most profitable and fulfilling yet!
I have an interest in learning more about joining JLA Realty – Omnia Elevate
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