Our Value for Agents & Teams | JLA Realty – Omnia Elevate
JLA Realty – Omnia Elevate · Our Value

Build Your Brand. We'll Build the Business Behind It.

You keep your name, your team, and your brand. We bring the coaching, training, systems, economics, and leadership that turn it into a business that scales. Powered by JLA Realty, a licensed Texas real estate brokerage.

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1,400+Agent Network
20+Texas Offices
14,000+Coaching Hours
80/20Split · $10K Cap
The Difference

Your Brand Stays Yours

At most brokerages you disappear into someone else's logo. Here, your name and your team's identity stay front and center. You market under your own brand while JLA Realty serves as your broker of record and Omnia Elevate provides the coaching, technology, and culture behind the scenes.

  • Keep your personal or team brand, name, and the reputation you've worked to build.
  • Market like a big team from day one with the free, fully branded JLA Marketing Suite.
  • Grow your own book of business and recruit under your own banner.
  • Stay compliant automatically, with proper broker attribution handled for you (for example, "Your Team, brokered by JLA Realty, powered by Omnia Elevate").
What You Get

The Value Behind Your Brand

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Economics That Reward Production

An 80/20 split with a $10,000 annual cap, no franchise fees, no desk fees, and E&O insurance covered by the broker. Once you cap, you keep more of what you earn for the rest of the year.

Coaching That Compounds

Direct access to Founder & Leader Jeremy Williams (14,000+ coaching hours), Broker/Owner John Altic, and the Almogabar Team, plus the JLA University curriculum.

Training That Builds Skill

A full calendar of live, practical training you can put to work the same week:

Read the JLA Realty training blog →

Technology & Marketing

BoldTrail CRM & IDX website is optional at a reduced cost of $50/month. Plus the free branded JLA Marketing Suite with thousands of templates, and automated lead capture and follow-up so nothing slips.

Leadership You Can Actually Reach

A relationships-first culture where leadership answers the phone, celebrates your wins, and helps you build a business, and a life, you're proud of. Meet the leadership team.

Built For Where You Are

Choose Your Path

New Agents: Launch With a Real Team Behind You

You don't have to figure it out alone. From your first day you get mentorship, a proven curriculum, and the tools to look and market like an established pro, all while building your own name.

  • Structured onboarding through JLA University and hands-on Boot Camp training.
  • Weekly accountability and mentorship so you build momentum fast.
  • The free branded JLA Marketing Suite so you market like a big team on day one.
  • The same 80/20 split and $10K cap, with E&O covered and no desk or franchise fees. Optional BoldTrail CRM at a reduced cost of $50/month.

Experienced Agents: Keep Your Brand, Upgrade Everything Around It

You've built the deals and the reputation. Bring your brand and your book, and add leadership you can reach, coaching that sharpens your business, and economics that reward your production.

  • Keep your personal or team brand, website presence, and client relationships.
  • 80/20 with a $10K annual cap and no franchise or desk fees, so more of every closing stays with you.
  • Direct access to top coaching and a culture that celebrates your wins.
  • Optional BoldTrail CRM & IDX at a reduced cost of $50/month, and you can sit in on a live training as a guest before you ever commit.

Teams: Scale Your Banner, Not Someone Else's

Grow your team under your own identity with the systems, technology, and leadership development to support it, without the franchise overhead.

  • Recruit and grow under your own team brand and name.
  • Shared systems and automation to run a bigger operation efficiently.
  • Leadership and coaching development for you and your team leads.
  • Production-first economics that scale with your volume.
  • BoldTrail for teams is a separate cost — you can consult with BoldTrail directly.
In Their Words

What Our Agents Say

"Transformative coaching and leadership. Under their guidance I've sold more homes, increased my income, and rediscovered the purpose behind my work."

Raquel Sanchez, REALTOR®

"One of the best decisions for our careers. Their mentorship and commitment to teamwork have helped us expand our business and build lasting success."

Sheela Singh & Mary Smith-Shores, REALTORS®

"The leadership is always available, guidance, motivation, and a strong sense of team culture. Knowing I can reach out anytime makes a huge difference."

Steve Kinney, REALTOR®

See What Changes When Your Brand Has a Real Business Behind It

Book a one-on-one Zoom strategy session. In about 30 minutes we'll look at your business, pinpoint where the growth is hiding, and show you exactly how the Omnia Elevate model supports new agents, experienced agents, and teams, whether or not it's a fit.

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FAQ

Frequently Asked Questions

Do I keep my own brand and team name?

Yes. You build and keep your own brand, team name, and marketing identity. JLA Realty is named as your broker of record for compliance, and Omnia Elevate provides the coaching, systems, and support behind the scenes.

What is the commission split, and are there fees?

Agents are on an 80/20 split with a $10,000 annual cap, with no franchise fees and no desk fees. E&O insurance is covered by the broker, so more of every commission stays with you.

How much does BoldTrail CRM cost?

BoldTrail is optional. Individual agents can add BoldTrail CRM and IDX website at a reduced cost of $50 per month. For teams, BoldTrail is a separate cost — you can consult with BoldTrail directly.

Is Omnia Elevate a brokerage?

Omnia Elevate is an agent development organization powered by JLA Realty, a licensed Texas real estate brokerage. You are licensed and supervised through JLA Realty while getting the coaching, culture, and support Omnia Elevate provides.

Who leads the coaching and training?

Coaching is led by Jeremy Williams, Founder & Leader of Omnia Elevate, with more than 14,000 hours of coaching experience, alongside Broker/Owner John Altic and the Almogabar Team.

What training is included each week?

Live training runs throughout the week, including Boot Camp (Texas contract training), the M.A.D. Call, the Weekly Organization Call, the S.O.A.R. Mastermind, T.H.R.I.V.E. Training, and Real Talk About Real Estate. You can also follow along on the JLA Realty training blog.

I'm newly licensed. Will I get enough support?

Yes. New agents get structured onboarding through JLA University, hands-on boot camps, weekly mentorship and accountability, and the branded marketing tools to compete from day one.

I lead a team. Can we keep our identity?

Absolutely. Teams grow under their own brand and name, supported by shared systems, technology, and leadership development, without franchise overhead. BoldTrail for teams is a separate cost that you can arrange directly with BoldTrail.

Can I attend a training session before I join?

Yes. You're welcome to sit in on a live training as a guest. Booking a strategy call is the best way to see the culture for yourself.

JLA Realty – Omnia Elevate. Omnia Elevate is an agent development organization powered by JLA Realty, a licensed Texas real estate brokerage. Commission, fee, and program details (including BoldTrail pricing) are current as of publication and subject to change; nothing on this page is a guarantee of income or business results. This content is intended for real estate professionals exploring their options and is not a solicitation of any agent currently under a written agreement with another broker. JLA Realty – Omnia Elevate is an equal opportunity organization and does not discriminate on the basis of race, color, religion, sex, disability, familial status, national origin, or any other class protected by applicable fair housing law. REALTOR® is a registered trademark of the National Association of REALTORS®.